About the Author
Alexia L. Knox is the creator of Genzen Agency™. She has an extensive background as a communications consultant and as a research writer. Alexia possesses experience writing, providing policy analysis, and developing communication strategies, and content for organizations and government entities.
She has provided freelance writing for local newspapers in collaboration with local news networks. She developed and produced commercial content and media advertisements while working for a syndicated broadcast media company. Alexia has been a reoccurring presenter at the International Crisis and Risk Communication Conference discussing crisis communications research with other communications experts and professional colleagues. She has published academic research articles based on crisis communications theories, social psychology, public policy, and trending initiatives which have been recognized by international audiences and academia at the University of Central Florida Nicholson School of Communication and Media and Diederich College of Communication at Marquette University.
As a former employee of the U.S. Census Bureau, Alexia has trained others to interpret and apply demographic data and utilize analysis tools while fostering over 4,000 strategic partnerships with organizations, community leaders, schools, faith-based groups, and elected officials. She has coordinated dozens of outreach efforts using a compilation of census data while providing meaningful public relations support. Alexia brings an appreciable amount of knowledge of strategic communications, public policy, and governmental affairs experiences.
Since 2019, Alexia has been responsible for delivering clear messaging through various channels and has worked for the Wisconsin Department of Transportation, including the Office of Public Affairs, Office of Equity, State of Wisconsin, and Milwaukee County on multiple communications projects.
Most recent projects include:
- Earned media projects for Wisconsin Department of Transportation (December 2021)
- "Month of Vision" Special Edition Employee Recognition (April 2022)
- "Month of Vision" Special Edition Newsletter Content Guide (April 2022)
- Paid Parental Leave Communication Plan: Multiple deliverables - Timeline using GAANT chart, County Executive Video script, Q&A Public web link, Milwaukee County Executive internal email, What's Up Article (3 Benefits of Paid Parental Leave), SBP interview with Beth, Photo ops (pics received from Beth) for website or newsletter, Paid Leave Policy, and Guidelines for weblink, and Press Release support (May 2022)
- Employee Pay/Compensation internal communications on behalf of County Executive (June 2022)
- Woman of the Year article on behalf of Director Donna Brown-Martin (July 2022)
- Register of Deeds Winner article on behalf of Israel Ramon (July 2022)
- Department of Health and Human Services Diaper Mission Charitable Event article (July 2022)
- Platform Utilization Project: Current State survey, Data collection, Data analysis, Departmental collaboration, PowerPoint Presentation with voice-over, and Follow-up survey (July 2022)
- Milwaukee County Communications Best Practices
- Value Stream Guide©
- Communication Plan draft for the Office of Equity led by the Office of Equity
- Communication support for Milwaukee County employee survey led by Human Resources Program Manager
- Communications support for the Contracts division led by Strategy, Budget, and Performance team.
- Managed the development of content or biographies of recipients of the Annual Black Excellence Awards which was hosted by WISN (2015 – 2018).
Alexia is a native of Wisconsin holding a Master of Public Administration, a Marquette University Alumni earning a Master of Arts in Corporate Communications, and a Bachelor of Arts in Communications and Public Policy from Concordia University of Wisconsin. She is a project manager holding a Lean Six Sigma Green Belt certification from Duke University and has led multiple projects including, ‘Paid Parental Leave for Employees,’ ‘Platform Utilization Analysis,’ and has created communications content for the Wisconsin Black Chamber of Commerce, Milwaukee Times Newspaper, Milwaukee Public Schools, Riteway, and others, including over 100 midsize entities and sole proprietorships. Alexia is the author of, “Blue Code: How to Effectively Communicate with Police Officers.”
Author
· Published content assigned under ORCID: 0000-0002-9396-6685;
· Other content released September 2022: “Blue Code: How to Communicate Effectively with Police Officers.” (Available on Amazon.com)
· Copyright over 500 anthologies considering publishing.
Featured entrepreneur
· Google Top 10% Reviewers. Over 200,000 Views of Photos (As of September 2022)
· National Women’s Entrepreneurship Day for the radio station. (2020)
· River Works MKE local businesses feature. (2020)
· Associated Bank Business Sponsorship Award via 101.7 Truth Radio (September 2022)
Brand Ambassador
· Marquette University provided images and videos that appeared on social media, television, billboards, etc. on behalf of Marquette University Diederich College of Communication Graduate School of Management.
Related links:
o https://communication.ucf.edu/icrc/?speaker_cat=2020-presenters
o https://stars.library.ucf.edu/icrcc/2020/proceedings/6/
o https://stars.library.ucf.edu/icrcc/2021/proceedings/17/ https://www.researchgate.net/publication/341846870_Crisis_communication_strategies_of_police_organizations_subsequent_negative_public_perception_and_media_framing
o https://communication.ucf.edu/icrcc/person/alexia-knox/
o https://milwaukeetimesnews.com
o https://issuu.com/miltimesnews/docs/miltimes_03-01-18_16_pgs
o https://www.lexincommunications.com.
o https://www.villageofshorewood.org/AgendaCenter/ViewFile/Agenda/_12172019-1325
o https://www.wauwatosa.net/home/showdocument?id=2526
o www.jammin983.com/entrepreneurs
o https://www.riverworksmke.org/post/business-spotlight-october-2020
o https://esb.milwaukee.k12.wi.us/attachments/04c93cc8-6193-45ee-91f9-1e0ab406e332.pdf
o http://board.milwaukee.k12.wi.us/attachments/b8336244-3120-45fc-803b-e6dd69512b02.pdf
Alexia L. Knox, International Crisis & Risk Communication Conference. Orlando, FL (2022)
What unarmed citizens must know about police commands.
Blue Code: How to Communicate Effectively with Police Officers, is an uncomplicated handbook that provides life-altering communication strategies every person must learn when interacting with law enforcement.